Freedom runs through Amsterdam’s DNA. For centuries, the city has welcomed everyone, dreamers, thinkers, artists, rebels, and lovers of life. Here, tolerance isn’t an idea, it’s a way of being. In Amsterdam, everything is close, especially the freedom to be yourself.
Freedom runs through Amsterdam’s DNA. For centuries, the city has welcomed everyone, dreamers, thinkers, artists, rebels, and lovers of life. Here, tolerance isn’t an idea, it’s a way of being. In Amsterdam, everything is close, especially the freedom to be yourself.
Freedom runs through Amsterdam’s veins. For centuries, the city has drawn those who dare to live, create, and speak freely.
John Lennon and Yoko Ono
A hotel room becomes a protest for peace.
A love story becomes a statement to the world.
David Bowie
Restless, searching, reinventing.
He finds in Amsterdam a city that never tells you who to be.
Jean-Michel Basquiat
From New York’s chaos to the canals, his art explodes across Europe.
Freedom here isn’t curated — it’s raw, loud, and alive.
Prince
Late-night shows. Secret sets.
A city that lets him play without limits.
Angela Davis
A voice for justice that finds echoes in Amsterdam’s open squares.
Here, ideas travel freely — just like music, love, and beer.
Patti Smith
On stage at Paradiso, her poetry becomes electricity.
The crowd becomes a choir of pure expression.
Amy Whinehouse
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Keith Haring
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Grace Jones
Fierce. Fearless. Unapologetically herself.
At the RoXY, she turned the night into art — and freedom into performance.
Nina Simone
She came to Europe seeking freedom.
In Amsterdam, her voice filled the air with truth and soul.
They all came for the same reason, to feel unbound, to breathe, to be. That same energy still lives here. In the studios, on the dance floors, in every glass raised to life. Amsterdam Premium Lager. Taste of Freedom.
Freedom runs through Amsterdam’s veins. For centuries, the city has drawn those who dare to live, create, and speak freely.
John Lennon and Yoko Ono
A hotel room becomes a protest for peace.
A love story becomes a statement to the world.
David Bowie
Restless, searching, reinventing.
He finds in Amsterdam a city that never tells you who to be.
Jean-Michel Basquiat
From New York’s chaos to the canals, his art explodes across Europe.
Freedom here isn’t curated — it’s raw, loud, and alive.
Prince
Late-night shows. Secret sets.
A city that lets him play without limits.
Angela Davis
A voice for justice that finds echoes in Amsterdam’s open squares.
Here, ideas travel freely — just like music, love, and beer.
Patti Smith
On stage at Paradiso, her poetry becomes electricity.
The crowd becomes a choir of pure expression.
Amy Whinehouse
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Keith Haring
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Grace Jones
Fierce. Fearless. Unapologetically herself.
At the RoXY, she turned the night into art — and freedom into performance.
Nina Simone
She came to Europe seeking freedom.
In Amsterdam, her voice filled the air with truth and soul.
They all came for the same reason, to feel unbound, to breathe, to be. That same energy still lives here. In the studios, on the dance floors, in every glass raised to life. Amsterdam Premium Lager. Taste of Freedom.
Freedom runs through Amsterdam’s veins. For centuries, the city has drawn those who dare to live, create, and speak freely.
John Lennon and Yoko Ono
A hotel room becomes a protest for peace.
A love story becomes a statement to the world.
David Bowie
Restless, searching, reinventing.
He finds in Amsterdam a city that never tells you who to be.
Jean-Michel Basquiat
From New York’s chaos to the canals, his art explodes across Europe.
Freedom here isn’t curated — it’s raw, loud, and alive.
Prince
Late-night shows. Secret sets.
A city that lets him play without limits.
Angela Davis
A voice for justice that finds echoes in Amsterdam’s open squares.
Here, ideas travel freely — just like music, love, and beer.
Patti Smith
On stage at Paradiso, her poetry becomes electricity.
The crowd becomes a choir of pure expression.
Amy Whinehouse
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Keith Haring
Color, movement, rebellion.
He paints freedom in bold lines and joy.
Grace Jones
Fierce. Fearless. Unapologetically herself.
At the RoXY, she turned the night into art — and freedom into performance.
Nina Simone
She came to Europe seeking freedom.
In Amsterdam, her voice filled the air with truth and soul.
They all came for the same reason, to feel unbound, to breathe, to be. That same energy still lives here. In the studios, on the dance floors, in every glass raised to life. Amsterdam Premium Lager. Taste of Freedom.
John Lennon - Hilton Hotel
John Lennon - Hilton Hotel
David Bowie - Amstel Hotel
David Bowie - Amstel Hotel
Nina Simone - Hilton Amsterdam
Nina Simone - Hilton Amsterdam
Nina Simone - Hilton Amsterdam
Amy Whinehouse - HMH
Amy Whinehouse - HMH
Prince - Paradiso
Prince - Paradiso
Jean-Michel Basquiat
Jean-Michel Basquiat
Angela Davis - IIAV 1995
Angela Davis - IIAV 1995
Patti Smith in Paradiso
Patti Smith in Paradiso
Keith Haring - Amsterdam North
Keith Haring - Amsterdam North
Freddy Mercury - Train Central Station
Freddy Mercury - Train Central Station
Grace Jones - RoXy
Grace Jones - RoXy
taste of freedom
taste of freedom
taste of freedom
OUR MISSION
Our mission is to carry the spirit of Amsterdam, its freedom, creativity, and fearless energy, into a beer that can be shared and celebrated everywhere in the world.
We don’t just brew beer. We bottle a mindset, one born in Amsterdam, where tolerance, artistry, and rebellion shaped a city that inspires the globe
OUR VISION
To stand as a global symbol of Amsterdam’s spirit: open, creative, and free, inspiring people to live with the same bold energy.
To build a global community that celebrates music, art, and freedom, with Amsterdam Premium Lager at its heart
THE RICH HISTORY OF AMSTERDAM
built on freedom
We’re honored to be part of the Amsterdam history for many decades.
THE RICH HISTORY OF AMSTERDAM
built on freedom
We’re honored to be part of the Amsterdam history for many decades.
THE RICH HISTORY OF AMSTERDAM
built on freedom
We’re honored to be part of the Amsterdam history for many decades.
A City of Freedom
Freedom Never Breaks
1940's
Amsterdam keeps its spirit alive, even in the hardest times, freedom becomes part of its DNA.
A City of Freedom
Freedom Never Breaks
1940's
Amsterdam keeps its spirit alive, even in the hardest times, freedom becomes part of its DNA.
A City of Freedom
Freedom Never Breaks
1940's
Amsterdam keeps its spirit alive, even in the hardest times, freedom becomes part of its DNA.
The Summer of Love
Summer of Love in the Park
1960s
Flower power takes over the Vondelpark. Music, love, and freedom fill the air.
The Summer of Love
Summer of Love in the Park
1960s
Flower power takes over the Vondelpark. Music, love, and freedom fill the air.
The Summer of Love
Summer of Love in the Park
1960s
Flower power takes over the Vondelpark. Music, love, and freedom fill the air.
Creative Chaos
From Squats to Creativity
1970s
Squats transform into studios, galleries, and playgrounds for ideas. The city thrives on reinvention.
Creative Chaos
From Squats to Creativity
1970s
Squats transform into studios, galleries, and playgrounds for ideas. The city thrives on reinvention.
Creative Chaos
From Squats to Creativity
1970s
Squats transform into studios, galleries, and playgrounds for ideas. The city thrives on reinvention.
The City Dances
Amsterdam Starts to Dance
1980s
Clubs like RoXY, Mazzo, and iT turn nights into legend. Amsterdam discovers its rhythm.
The City Dances
Amsterdam Starts to Dance
1980s
Clubs like RoXY, Mazzo, and iT turn nights into legend. Amsterdam discovers its rhythm.
The City Dances
Amsterdam Starts to Dance
1980s
Clubs like RoXY, Mazzo, and iT turn nights into legend. Amsterdam discovers its rhythm.
From Beats to the World
Beats Go Global
1990s
House music born in Amsterdam conquers the globe. Dutch DJs headline the biggest stages, just like our beer travels worldwide.
From Beats to the World
Beats Go Global
1990s
House music born in Amsterdam conquers the globe. Dutch DJs headline the biggest stages, just like our beer travels worldwide.
From Beats to the World
Beats Go Global
1990s
House music born in Amsterdam conquers the globe. Dutch DJs headline the biggest stages, just like our beer travels worldwide.
Taste of Freedom
Taste of Freedom
2025
Amsterdam Premium Lager carries the city’s spirit forward: crisp, bold, and brewed for everyone who lives free.
Taste of Freedom
Taste of Freedom
2025
Amsterdam Premium Lager carries the city’s spirit forward: crisp, bold, and brewed for everyone who lives free.
Taste of Freedom
Taste of Freedom
2025
Amsterdam Premium Lager carries the city’s spirit forward: crisp, bold, and brewed for everyone who lives free.